How to get the maximum share of Google AdWords?

How to get the maximum share of Google AdWords?

Some say that if you are looking for the best practices, then you are behind this trend and are behind your competition. But who knows this is never better than late? Maybe your rivals are as busy as you have and do not have time to accelerate with online marketing. I run it all the time. Here’s the chance to build your new year’s resolution and improve it with Google AdWords. So what are the best practices for Google AdWords. Let’s dig it in

What should i spend

How successful can you be? Have you heard the phrase – the more focused you get, the more you get? The amount of money you want to build in your AdWords campaign is as important as what you can expect to achieve. I am going to an organ here and say that going to any campaign for $ 100 per day is a waste of efforts. I have noticed that people start the campaign at $ 20 – even for $ 50 per day and not enough action to get actionable data or conversions, with a small budget, one can quickly see your ROI decrease And certainly, if you are not getting results, then you think you should meet, who blames it? It is not a chipset that wanted to get bigger returns than small budgets. Having a small budget can be like a beautiful Ferrari F4 and it can only give a quarter gas tank, you will not go too far

How do I create a campaign?

Each campaign should have its own budget when you create a new campaign? There is a good rule of thumb that separation of AdWords campaigns by geography is different if you have different cities or even where you are promoting various local branches or retail shops etc. It is understandable to separate advertising campaigns. You also want a separate search campaign and only one display campaign, and if you want to re-marketing, you will estimate it; You want a different campaign for it. The reason for the different campaigns is because each of these types of marketing behaves differently.

How do I create an ad group?

If you have not understood this yet, then Google takes advantage of relevant content. One of the best practices is that you make the group tightly with theme themes like you will organize your brick and mortar store. For example: a campaign will be shoes and ad groups will be men’s shoes, women’s shoes, children’s shoes etc. Measure the expense of each person’s ad group for each campaign. There are at least 3 ads in each group; Using a dynamic keyword insertion, using another question and using them at least one keyword from your keyword list and with a strong calling action, now apart from the call or click here the action These calls are very clear to Google and Google does not like it and thus the penal advertisers who use them.

Get dynamics

In September 2014, AdWords launched the most effective update since the release of dynamic remarketing for e-commerce advertisers. This update was a release of ad customizers that allowed advertisers to add dynamic content to their text ads. It can be up to a countdown to a specific event from a dynamic content list or value, it works very well if you have thousands of products that constantly change. Give Google all of your product information datafeed and set bids based on the information within that feed, with dynamic search ads, Google grabs the required information from your site, and you target the audience based on that information. . Just like Google Shopping, make sure you start by targeting “all web pages” with an ad group and reduce your bids here. Less bid is important because it prevents DSA from stealing traffic from existing search campaigns (which you really want to avoid). The last thing you want to do is compete against your own ads. Naturally it is understandable to take every opportunity to use ad extensions like call, callout, location, social, review and site extension. . These provide greater creativity to your ads and separate your ads from the sea of ​​equality that appear on the SERP.

Get Shopping Campaigns

If you have to sell the product, then you need to take full advantage of the shopping campaign, which was previously known as Product Listing Ad (PLA). These ad text can improve search ads because they show a buyer’s exact product image when they are ready to buy, just display data with every piece of product information to display with product listings, including a good quality image Create a feed so that the buyer can see what they are buying.

Management keyword

I have written about the keywords in any other article, so I will not tell the extent of the detail here as you develop your keywords and keep them strictly related to the ad group, you will quickly determine which word clicks Are creating and converting customers to customers. As your campaign collects data, you will return zero or ad spend on strong ROAS driving keywords. By using the keyword reports, you will be able to identify and expand these top performing keywords with the same terms. At the same time, you’ll pause or delete keywords that are under display. You’ll also decide which keywords are taking traffic that is irrelevant and should be added to the negative keyword list.

Since Google has got rid of exact match types in 2014, you no longer need to make a complete list of plurals and misspellings, AdWords now demonstrates that automatically with broad matching Google states that “close keyword variations get 7 percent more accurate and phrase match clicks with comparative click-throughs and conversion rates.”

What about bid management?

Your ads and keyword bids are closely related to your expenditure Naturally, you want to show your ad within the first 3 ad placements, on average. The ads shown in # 4 positions or less are a strong indication that ads need to be changed or the bid should be increased. You can tell 1 page by looking at the suggested bid column. If your ads or keywords are performing due to a limited budget, Google will show that I should be in positions 1 – 2 in the Status column and bid accordingly You can manage bids with keywords as well as keywords.

You can also add bid modifier for location and device. You can increase bids with a certain amount and Google will use that bid for the auction. It’s helpful to win placements for searches on mobile devices, or to bring users closer to your store and to buy them. You can also lower bids in the same fashion Let’s say that you want to reduce bids because people are ahead of your store, so the ads will show only for your relevant audience in a certain radius from your place, Moderator will keep.


ABT – Always test. Marketing is about constant testing. Give a campaign at least 3 months before the failure, create at least 3 ad groups and 3 ads per ad group and 7-8 keywords per ad group. With this you can manage the campaign and test different components such as title and description lines as well as keywords. Start a small change in one item at a time and tweaking as needed.

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