How to Increase the Consumption of Your Blog Content?
Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take 2 to 5 hours (sometimes even more) to write to you.
But is your hard work really worth it? Is anyone reading your content?
According to the Hubspot, more than 60% of readers never read more than 40% of the blog posts. This means that most of your material is never consumed.
The “Time on page” of your personal blog post is a good indicator of how much your content really is consuming.
But increasing content consumption is not as difficult as you can think.
One of the leading material marketers, Neil Patel, has made some changes in its content format by increasing its time on the page by about 70%. Many other major bloggers have reported similar success by restructuring their content.
Here’s how you can repeat their success and increase your blog content consumption.
Reduce design deviation
You have a direct impact on the blog design’s readability of your content. A clean, clutter-free and focused blog design allows your readers to consume content more effectively.
So before starting to write content, make sure there is no redundant element in your side bar, your navigation menu is small and dot, and your headline and body text size is quite large with the appropriate difference.
Make the right type of material
There are some content types that people like to read and share. And on the basis of your niche, there are always some topics that are comparable to that of others.
For example, Research by AppSun indicates that list post, final guide and specialist round-ups receive the highest social share post.
So instead of estimating and experimenting unnecessarily, create content types with high success rates. To find more specific specific insights, search the Ahrefs Content Explorer Tool with your main keyword. This will show you the most popular posts related to your topic.
To attract more readers, go to the top positions to get a good idea about the kind of content you need to create.
Use magnetic headlines
Research indicates that only 20% of all people reading your post title actually click to read your post.
A poor title can ruin hard hours which you have put into making awesome stuff. This is the reason that some of the most successful bloggers spend almost as much time in crafting titles as the total writing time of their posts.
You must be given some things to create magnetic headings
- Keep your titles in 65 characters (they have the highest conversion rate)
- Limit your titles to 6 words for maximum effect
- Use adjectives to create effects with titles (like powerful, effective, top, etc.)
- Use numbers and percentages in your titles to build credibility
- Use those words I, you, what, why, in your title
Your headings have a huge impact on your content consumption rate. So make sure you consider them right.
Always think mobile
More than 60% of Google searches have been generated from mobile devices. But when it comes to blog readers, the number of mobile users is also high.
Nowadays everyone reads the blog on the smartphone. So you need to make sure your design is responsive, and optimized for mobile visitors.
If there are any pop-up plugins on your blog, make sure they are inactive for mobile readers because the pop-up can be really annoying on mobile.
Also make sure that your social media sharing widget, and comment plugins are mobile-responsive.
All these things affect your content consumption rate.
Create a killer introduction by giving a promise and encouragement
When a visitor comes to your blog, you have about 3 seconds to draw your attention and he is persuaded to read the rest of your blog post.
Most bloggers fail to do this.
Why? Because their blog post has a boring introduction.
Here’s how to write a compelling introduction
- Expand the problem mentioned in your title. Summarize them without too much information.
- Go straight to the point. Your readers do not have time for a long introduction. Just tell them what value they have for your post.
- Clearly identify the purpose of your post, make a promise and give the readers a glimpse of the solution
- Give them an encouragement to read them till the end. For example, you can say
“There are 7 ways to increase website conversions (as well as finally linking to a free conversion optimization tool that will fly away)”
Tell readers what they will learn
When you write long and resource blog posts, it is always good to provide a skeleton view of the post at the beginning.
It allows readers to identify the sections they want to read, and gives them an immediate idea of the value of your post’s offer.
You can simply post it by creating a “What will you learn in this post” section and list the post’s main sub-headings.
You can also link each title in the relevant section of the post, allowing readers to jump fast on the vacant space.
Use short paragraph
Modern day internet users are short on time. Most of them skim through the blog post rather than reading each word.
If your post has more than 2-3 sentences in paragraph, skimming will be difficult for your readers. So you need to make sure that you sometimes combine small paragraphs with long paragraphs.
For example, you can keep the average paragraph size up to 2-3 lines and in between 4-5 line paragraphs.
Talk to your readers
Blogging is different from traditional writing articles. Instead of writing with a third person perspective, you need to talk directly to your readers.
For this, use words like I, You and Me frequently. Use short sentences and avoid using heavy terminology.
When you are writing, talk to only one person – your reader – not in the group. A group of 4-5 lines paragraphs in between.
Use sub-headings often
The intelligent use of sub-titles in your blog post can greatly increase its consumption. Sub-headlines give your readers a clear idea of distributing your post and what each section of the content has to offer.
It allows readers to skim easily through the post and go to any particular topic they want to know.
Quotation Experts and Quotes Trustworthy Research
Supporting your logic with reliable data and research can add a lot of weight to your blog post. Rather than claiming yourself to yourself, include relevant numbers and studies that verify your claims.
The quotes of experts and famous industry figures also have the same effect. When you add them to your content, it gives the credibility of your arguments.
Add Images, Infographics, and Mem
Did you know that approximately 65% of readers prefer infographics, memes and images in the blog post?
Visual content makes your blog posts more attractive and digestible. Instead of throwing a text wall on your readers, add images to the mix.
Relevant and high quality images can complement your content and make it more effective.
Finally provide a working summary
Just like an introduction, a good working outcome for your blog post is also good. It should effectively summarize all the key points of your post and its main concepts briefly.
An effective conclusion also takes action from readers (for example, a comment or a share).
The increase in the consumption of your blog content depends on the user experience and the type of content you create. If you can identify the subjects about which your viewers like to read, and prepare your post in favor of readers, there is no reason why you can not make the readers long on your site.
How do you ensure that your readers consume your blog posts completely? I would love to hear your thoughts in comments.