Podcasting Vs Broadcasting: Which is the Best for Your Blog?
Do you know those moments when a rich or smart goes wrong? You know, the moments we secretly like? Well, we’ve recently behaved with one of those moments. In 2005, Forbes magazine ran an article titled “Cuba says that podcasting doomed to forgotten” and to be honest, many people agreed with him. After all, who would have thought that high tech will be something popular in the form of fewer tech in the form of radio in the 21st Century? But, as it came to know, they were wrong.
In July 2013, iTunes announced that it has reached 1 billion podcast subscriptions and more than 250,000 unique podcasts, with more than 8 million episodes in almost every language. Podcasts and broadcasts have become so popular because listeners are able to listen to their work and multi-task, while passive learning and entertainment are being done. Broadcasters love them because they can create personal relationships with their audience that blog articles could never have been.
Broadcast media is very important for bloggers because it adds another level for audience engagement. Every person likes to get their information in different ways, and through the voice media, you can be sure that none of your viewers have been left out. However, unless you have a lot of time, you have to make an alternative between broadcasting and podcasting. We are going on both the strengths and weaknesses, so that you can decide what is best for you and your style.
What is Online Broadcast?
Broadcasting is not as popular as podcasting but it’s catching fast. This is due to the many benefits that combine interesting aspects of the radio with the allowance of the onlin
e community. Broadcasts are live and online, they are set, and people “tune in” to learn something new and entertain. Broadcasting is also good for beginners because services like Croix and Miksler help you set up and deliver delivery options to you. This method of communication can actually provide something unique to blogs and brands, though there are some notable drawbacks too.
- Habit: We all have our habits throughout the day, and some of my memories come from morning to radio listening to school. Scheduled Broadcasts allow your viewers to listen to you, join you with memories, and think about your broadcast, who think of them as part of their day or week. It makes a very loyal audience.
- Engagement: Broadcasting on the radio is a vibrant and exciting space. Online broadcasting takes that exciting and current experience and connects it with the benefit of being online. Audience members can send you instant messages and they can comment on the topic of discussion. It creates a very interactive environment that engages your audience and keeps them listening.
- Currency: No money, though it would be good. But as your broadcast, currency is very current and responsive. A live broadcast allows you to be flexible with your subject and feel that viewers are most interested. Occasionally a show can start on a subject, but then ends on a completely other subject depending on the audience’s signals.
- Distribution: There are many services available to help broadcasters, as described above. They can set you up with widgets that automatically update and announce your upcoming broadcast, they become a center that attracts the audience, and they need the tools you need to create professional broadcasting. Offer.
- Learning curve: Broadcasting is something you just have to jump. You can broadcast the exercises, but the pressure to actually stay on air can affect you more than you think. High quality broadcasts are really important because you should be seen in a meaningful way, so you have to learn fast to succeed.
- Liability: Even after you become a great broadcaster, you are messing up. You live human beings makes you more accountable because if you make a mistake, then you can not erase it, and then you can have PR crisis in your hands.
- Cost: While the broadcast is cheaper than the production of quality videos for your blog, you still have to pay for some things. For a smooth live show, a sound mixer or program is essential for your sound, and the services that help you deliver and create your broadcast usually charge you a fee.
- Viewer size: A problem with live broadcast is the fact that they are alive. This means that unless someone is able to log in and hear you on your smartphone or computer at that time, they will not be able to hear your broadcast as a live and interactive experience. However, as your reputation creates and habits are made, it becomes less than a problem.
What does podcasting mean for bloggers:
Podcasting is a very common practice due to its flexibility by bloggers and even radio personalities. Podcasting, in essence, is a predecessor audio show. It really is that simple. All you need to do is plug in a microphone in your computer, use recording software such as Audacity, and then upload it to an RSS feed using a website like FeedForAll. In fact, as you may know, there are major distinction methods between podcasting and broadcasting.
Podcasts are self contained audio files, which are predecessors, and then distributed online through an RSS feed. Although it is a simple difference between podcast and broadcast, it is also a big one that lends itself to many potential forces and weaknesses.
Power of Podcasting:
- Flexibility: Whenever you have the time, it allows you to record the show, and does not force you to wait for “prime time” to record. Apart from this, there is more flexibility in your podcast period and how often you will release a new one.
- Creativity: Podcasts are not live, so you can go back and make some edits, add to other clips, and twist the podcast. However, as a side note, this sounds like your podcast very poor and non-commercial if it is often done.
- Management: The learning curve for podcasts is very gradual because it is not “live”. You can always re-record a podcast that prevents you from fearing mistakes and is also less scary because no one is listening to you that moment.
- Convenience: Whenever they want to hear it, your listeners can listen to your podcast. This allows you to reach a larger segment of your audience.
- Non-interactive: One of the great things about the Internet is that it allows people to connect, and with pre-recorded podcasts, live interaction between listeners and speakers is not possible.
- Distribution: Many open channels for broadcast are not available for podcasters. Podcasting has become very popular and therefore it is more difficult for your podcast to stand up and get good distribution.
- Launch: We all procrastinate This is a problem for podcasts because it allows viewers to forget about podcasts and listen to it. After a few days or a week, a new episode is available, and the old episode is lost. Or worse, they forget about your podcast and go to the other.
Does this make a difference?
Honestly, the material trumps all. If you think widely, there are two great ways to reach new readers for your blog, and you need very good content to succeed. Without great content, in the mode you distribute it, it really does not matter. As soon as the company has the best advertising in the world, but if the quality of their product is low, then they will not be successful.
However, the decision to choose one on the other will change how you work and how you get involved with your audience. If you want to turn on a lot of content and spread it everywhere so people can listen to it anymore, podcasting is not a bad option. If you want an exciting and attractive scheduled show that lets viewers interact, then there is a way to broadcast. Although if you are like me and you can not choose, try both!