SEO Basics: Creating a Google Friendly Website
Search Engine Optimization (SEO) Tips for Small Businesses and New Web Owners These simple but effective SEO tips will help your website search engine optimize specifically for Google, the Grand Daddy of the Internet.
Your website can play a very professional design, but as long as the site is not ranking well in search engines, new and potential customers can find it difficult to find their business on the Internet.
Therefore, when planning to make an online presence for your brick and mortar business, it is extremely important that your site layout and content have been optimized for search engines.
If you are thinking that the title says “Google Friendly”, where there are many other search engines present on the internet (including popular people like Yahoo!, Asked and MSN), that’s because Google has no other access.
Most website owners will agree that Google runs 90-95% traffic on their website alone.
There are basically two ways to get visitors to your website from Google – one, you buy ads shown on Google results pages for some keywords (using the edward) or two, good in search results (organic traffic) Work hard to get rankings. While the money of the former method is spent, organic traffic is free but requires effort and understanding of how the search engine works.
We will focus on the techniques and guidelines that will help improve the rank of our web pages in biological search results. And even though we mention only Google, techniques are applied to all other search engines as well. let’s get started:
Always write clean and descriptive title – when people scan different results on the search page (by no word reads the word), the first thing that will attract their attention is the title of your web page. Similarly, if X is looking for “yellow banana” on Google, web pages that put this word in the title are likely to rank higher. A good title can see something like “yellow banana” green grocery store.”
Generate keyword rich URLs – Like titles, search engines always favor web pages that contain relevant keywords in the URL of the web page. With our previous “yellow banana” example, abc.com/products/fresh-yellow-bananas.htm or abc.cm/products/yellow-bananas.htm URL will always perform something better like abc.com/products ID = 232 or abc.com/products/232.html.
Use meta tags – Meta tags (keywords and descriptions) were important in good old Altavista days, but now they were not so easy to abuse, and search engines had prepared better algorithms to rank web pages. However, good descriptions in Meta tags can really help in bringing search traffic as they appear as small snippets in search pages beneath your page title. If the meta tag is missing, Google may display some other text pages from the web page which may not always be very relevant.
Win incoming links – In addition to the quality content and good site structure, incoming links to other websites are also essential for your site’s high rank in search engines. And the best way to get those links is to write content that is informative and adds value. For example, many people may not know but bananas can be used to remove scratches from old CDs and DVD discs. Such tips can easily be viral in the web community and you can find incoming links.
Google Sitemaps – You can also consider creating a Sitemap of your website and submitting to Google Webmaster Central – the advantage of this is that Google will be able to search and index certain web pages on your site but no link is love and So search bots can not find them during regular crawling.
Web pages elements like text, text, text – flash animations, images, and video clips can seem very attractive to your site but the problem is that all search engines can only read text. If you avoid using text, search engines will never know the real context of web pages and this will affect your ranking.
Underground SEO practices – Do not participate in link exchange programs and never buy links with the purpose of increasing your PageRank. Also, avoid filling irrelevant keywords in your web pages because all these “SEO tricks” can be fines or even the site can be completely removed from the Google index.
Duplicate content – Always ensure that all pages of your website have unique content. When you serve two or more pages of the same content on the search engine, they will have trouble deciding which page should rank higher than the other and hence it can reduce your search ranking.