SEO Tips for Bloggers: Get Your Readers To Consume More Content
Chief research strategist Marshall Simmonds, who has trained journalists in about.com guides about the New York Times and search engine optimization techniques, says that measuring ROI by your SEO efforts is very important.
“Without measuring ROI, a company can see SEO as a very wasted effort. In addition to increasing the search traffic, it is necessary.
Besides measuring only search traffic, it is essential that a team make a coherent plan for what to do with those new visitors whether it’s a monetization strategy or architecture site so that users can consume more content than just that page, which is always a good idea to move forward.”