Website Traffic Chart on Google Trends – Are They Accurate?

Website Traffic Chart on Google Trends – Are They Accurate?

I compared site traffic data from Google Trends with the actual data recorded by Google Analytics, and the results were astonishingly surprising.

According to Google Trends, traffic chart of the last 12 months has been done.

Website Traffic Chart on Google Trends
Website Traffic Chart on Google Trends

X-axis is the time when the Y-axis represents the ‘daily unique visitors’ count.

I compared this site traffic data with Google Trends, with real data recorded by Google Analytics.

As you’ve already seen, data from Google Analytics and Google Trends not only adheres to a similar pattern, they only match with the absolute numbers in terms of minor variations. Very nice!

If you are eager to compare the same to your website, then follow these steps:

Step 1. Go to Google Analytics -> Traffic Sources and select the date range.

Step 2. Now select the Graph from week option in Google Analytics, as Google Trends also displays weekly data in their chart.

Step 3: Export this Google Analytics data as a CSV in Excel and divide all the numbers by 7 because we need average data per day, whereas analytics has given us data for the whole week.

Step 4. Plot a line chart using Google Analytics data and resize charts so that it can give dimensions similar to Google Trends chart.

When both have the same size, put an Analytics chart on the Google Trends chart in the screenshot. Done.

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