WordPress Categories and SEO
WordPress provides categories and tags to create your blog, and they also play an important role in the SEO of your website.
When I talk about the SEO of a WordPress site, I always ask to follow a simple rule: Keep low quality pages in the search index. Today, I will talk about the WordPress categories for SEO, and should we keep it in no-index or do-index?
- How to Write the Right SEO Optimized Articles in WordPress
WordPress categories and tags are two important aspects of the user experience, and they play an important role in many other things. For example, most related posts plugin uses categories and tags to show related posts. If your posts are not well structured then related posts will show articles irrelevant to your blog, and it will negatively impact the bounce rate of your WordPress blog.
How to structure WordPress categories:
Your blog’s category should be planned by the day before, when you are writing your blog business plan. For example, when I created the WordPress FreeSetup blog, I used the following categories:
- WordPress Themes
- WordPress Plugins
- WordPress SEO
- WordPress News
- WordPress Hacks
This helps me focus on my content strategy, and if I am writing off-topic, then it warns me. Now, the question arises: are WordPress categories good for SEO?
As I mentioned above, the WordPress category and tags are useful for structuring your own blog. From a search engine’s perspective, Google is more interested in your post content (email). In addition, category archive pages are considered as low-quality pages because it does not add value to search engine optimization.
Category & SEO:
Generally people think that if we have more pages in our search results, then we will get more traffic. It was correct until 2011, when search engine bots were not so smart, and for more indexed pages, you finally get more traffic. But with Google Panda updates, search engines made it clear that they hate content farm. By content farm, they mean adding pages that are not useful for search engines.
A category page usually has a collection of select categories, and depending on your blog design, it can show a complete post or post expander. Now, here are two questions that you should ask yourself:
- Is your category page resolving a problem for a user using Google Search?
- If your category page is indexed, is not it showing content similar to your post level? And you end up creating duplicate content
In essence, category pages are useless from the SEO perspective, but are beneficial to user experience, because it offers another way to navigate your site. It is also helpful for search engine bots to crawl your website even more deep.
My recommendation for the better SEO of your blog is that wordpress categories are kept in the form of No-index but Dofollow. This will ensure that the search engine bot can crawl all the links, but will not index the categories store page.
If you are planning to make the name of your existing categories something sensible, make sure your permelink is not affected by that reason. If you use Permalink like% Category% /% post%, then I will not advise you to use the Permalink Migration plugin for your blog to change your category or to change its category.
Although people and SEO experts recommend that using% post% or% date% /% post% is Google’s friendly permalink structure, but I want to stay with% post .html structure for simple posts Because my post will never be old and I can use them again and if I make any changes anywhere, then my sitemap will not break it.